InSite 2006 AR
InSite is a pharmaceutical company specializing in medication delivery through eyedrops. The imagery had to be fresh and alive and bright while avoiding anything too descriptive of the eye so as to avoid the "yuck" factor. But it also needed to communicate the message that they were building on their technology. The underlying grid element imparts a foundation while also giving a nod to the company's medical technology, which is based on a matrix.